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        <title>Mike Sheldon</title>
        <link>http://www.latimes.com/topic/sports/mike-sheldon-PESPT006674.topic</link>
        
        
        <description>A collection of news and information related to Mike Sheldon published by Tribune Company sources.</description>
        
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			<title><![CDATA[More marketers lengthen Super Bowl ads to stand out during game]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-superbowl-ads-20130118,0,3842424.story?track=rss-topicgallery</link>
				
			
			<pubDate>2013-01-22 09:44:00</pubDate>
            <description><![CDATA[For this year's Super Bowl, more marketers are benching the standard 30-second spots and paying pricey sums &mdash; in some cases more than $7.5 million &mdash; to run 60-second commercials during the NFL championship Feb. 3. 

Longer commercials are part...]]></description>
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			<title><![CDATA[Super Bowl ad conundrum: Do early releases spoil the show?]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-super-bowl-ad-conundrum-20130121,0,5132556.story?track=rss-topicgallery</link>
				
			
			<pubDate>2013-01-22 05:00:00</pubDate>
            <description><![CDATA[The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. 

In the last two years, a growing number of Super Bowl advertisers have...]]></description>
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			<title><![CDATA[Super Bowl ad mania kicks off with a commercial for a commercial]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-super-bowl-ad-conundrum-20130121,0,5132556.story?track=rss-topicgallery</link>
				
			
			<pubDate>2012-01-19 21:33:43</pubDate>
            <description><![CDATA[The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. 

In the last two years, a growing number of Super Bowl advertisers have...]]></description>
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			<title><![CDATA[VW's Super Bowl teaser video 'The Bark Side' goes viral]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-super-bowl-ad-conundrum-20130121,0,5132556.story?track=rss-topicgallery</link>
				
			
			<pubDate>2012-01-20 16:36:46</pubDate>
            <description><![CDATA[The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. 

In the last two years, a growing number of Super Bowl advertisers have...]]></description>
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			<title><![CDATA[L.A. agency wins VW ad account]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-super-bowl-ad-conundrum-20130121,0,5132556.story?track=rss-topicgallery</link>
				
			
			<pubDate>2009-10-24 04:34:26</pubDate>
            <description><![CDATA[The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. 

In the last two years, a growing number of Super Bowl advertisers have...]]></description>
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			<title><![CDATA[CBS sells out Super Bowl ads]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-et-ct-super-bowl-ad-conundrum-20130121,0,5132556.story?track=rss-topicgallery</link>
				
			
			<pubDate>2010-02-02 16:32:59</pubDate>
            <description><![CDATA[The big debate surrounding this year's Super Bowl is not whether the San Francisco 49ers should be four-point favorites but rather should advertisers release their commercials early. 

In the last two years, a growing number of Super Bowl advertisers have...]]></description>
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			<title><![CDATA[For squirrels gone wild, city plans a turnoff]]></title>
			
			

			
			<link>http://www.latimes.com/topic/la-me-squirrels5mar05,0,4095448.story?track=rss-topicgallery</link>
				
			
			<pubDate>2007-03-05 00:00:00</pubDate>
            <description><![CDATA[Afraid that a population explosion among squirrels in a city park could pose a public health risk, Santa Monica officials are ready to try a proven method of dealing with the problem: birth control shots.

Plans call for squirrels in Palisades Park to...]]></description>
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