Starcom Incorporated

TV broadcasters are in suspense over their upfront ad haul

2013-05-14 05:00:00

Can the return of Michael J. Fox, agent Jack Bauer and "Ironside" help vanquish the flesh-eating zombies that are threatening to take a bite out of television broadcasters' fortunes? ABC, CBS, Fox and NBC are unveiling their fall lineups this week...

Twitter eyes TV, lands major advertising deal in run-up to IPO

2013-04-22 13:14:00

SAN FRANCISCO -- In the run-up to what would be the biggest initial public stock offering for a consumer Internet company since Facebook, Twitter has nailed its biggest advertising deal yet. The San Francisco-based social media company has reached a...

Lance Armstrong: 4.3 million watch interview with Oprah on OWN

2013-01-18 12:35:00

Oprah Winfrey's "worldwide exclusive" interview with disgraced cyclist Lance Armstrong greatly enhanced the performance of her nascent OWN network. Thursday's installment of the highly anticipated "Oprah and Lance Armstrong: The Worldwide Exclusive"...

FX's movie strategy part of winning approach

2011-09-27 16:33:35

The Morning Fix: Google is coming for your TV! CBS has passage to India. BermanBraun rakes in some new dollars. Morty's back in late night.

2010-08-18 16:33:26

Upfronts: Meet The Power Players In the 2013 TV Ad-Sales Flurry

2013-05-10 12:30:05

The funny thing about “Upfront Week” is that, usually, very little “upfronting” actually takes place. All eyes next week will be on glitzy presentations from Fox, CBS and the rest, as TV networks start their bid to secure advertiser commitments...

Sometimes, I just like a good thriller!

2012-12-03 02:30:10

"MURDER IS always a mistake. One should never do anything one cannot talk about after dinner," said Oscar Wilde. I LOVE reading thrillers. As you might know, Lee Childs, author of the "Jack Reacher" series, is my current crush and soon Tom Cruise will...

Indian-born adviser to Leo Burnett, colleagues navigates digital world

2012-11-12 00:00:00

On a warm September day in Chicago, Rishad Tobaccowala counseled a roomful of Leo Burnett executives on how to sell high-tech gadgets -- told in terms of hot dogs. �� Tobaccowala, who has spent 30 years at Leo Burnett and affiliated agencies,...

Phil Rosenthal: Forming a Bond with brands

2012-11-11 00:00:00

On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done. Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape...

Remarkable Person: Arlene K. Hoffman

2011-07-10 00:00:00

Arlene K. Hoffman was a "Mad Woman" in the twilight of the "Mad Men" era, rising in just six years to head her own agency. Some of the ad campaigns she spearheaded became cultural touchstones: the Dannon commercial starring 100-year-old Russians; the...

Stars shine in vain as Oscars' ratings fall

2005-02-22 00:00:00

It's a good thing Oscar can't furrow his gold-plated brow. If he could, a glance at the recent ratings for the sort of star-studded, glamorous awards show that he has come to personify would no doubt crease his shiny face with worry lines. The Grammys?...

Super Bowl Advertisers Fine-Tune Plays

2004-01-30 00:00:00

Robert Lachky, vice president of brand management for beer giant Anheuser-Busch and keeper of the King of Beers' advertising, has one goal Monday morning. He wants to hear that his advertising is king with viewers when they are called by media outlets...

Media planning software firm Workhorse Software has appointed Heidi Feiler as its support manager. Feiler spent seven years at The Nielsen Co. in Chicago where she served as Midwest and senior Midwest account manager.

2013-05-07 11:25:00

Twitter has reportedly reached an advertising deal with Publicis' Starcom MediaVest Group worth hundreds of millions of dollars over multiple years.

2013-04-22 12:32:00

Barbara Kittridge has been appointed chief marketing officer of Cardinal Path Inc. She previously served as the global client managing director for the London office of Starcom MediaVest Group (SMG), where she led work for Novartis.

2013-01-10 09:41:00