Advertising

Elections deal a blow to L.A. unions

2013-05-23 17:34:00

Some of the most powerful labor organizations in Los Angeles placed huge bets on mayoral candidate Wendy Greuel that went bust. All their spending and prodigious organization failed to ignite Greuel's campaign and allowed her opponent, Eric Garcetti, to...

New ad platform targets mobile users by scouring social media

2013-05-22 05:00:00

Mobile advertising is about to become a lot more personal. Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and then...

Counting begins in pivotal vote for L.A.'s future

2013-05-21 20:00:00

Polls closed and the ballot counting began Tuesday as Los Angeles voters ushered in a new era of leadership at a City Hall battered in recent years by budget cuts.� Despite the high stakes of the elections, experts predicted low voter turnout. Only 21%...

Tribune forms Silicon Valley digital venture, hires Shashi Seth

2013-05-22 09:45:00

Underscoring that technology increasingly will drive the success of traditional media outlets, Tribune Co. is planting a flag in Silicon Valley and has hired a former top Yahoo executive to lead the company's digital ventures. Shashi Seth, who has...

Garcetti, Greuel locked in tight battle for L.A. mayor's post

2013-05-22 00:23:00

Eric Garcetti held a narrow lead over Wendy Greuel late Tuesday as the two longtime city officials battled each other — and voter apathy — in the race to become the 42nd mayor of Los Angeles. With more than half the vote still uncounted, the...

Yahoo's challenge to be building Tumblr's advertising business

2013-05-21 00:00:00

SAN FRANCISCO — To punctuate his company's $1.1-billion purchase by Yahoo Inc., Tumblr co-founder and Chief Executive David Karp let loose in a blog post with a celebratory expletive. It was classic Karp, a 26-year-old high school dropout who...

Tumblr users take to blogs to express fear over 'Yahoo takeover'

2013-05-20 21:00:00

Many Tumblr users are already up in arms over worries that their beloved blogging service could lose its hip edge under Yahoo's control. The blogging website was filled with rants after Yahoo announced on Monday it was acquiring Tumblr for $1.1 billion....

Yahoo seeks turnaround with $1.1-billion deal to buy Tumblr

2013-05-20 00:00:00

SAN FRANCISCO — Yahoo Inc. Chief Executive Marissa Mayer is attempting a bold — and risky — strategy to turn around the struggling Internet giant with the $1.1-billion acquisition of Tumblr, a trendy social blogging service popular...

Is Yahoo's billion-dollar bet on synergy worth it?

2013-05-21 00:00:00

When Google went public in 2004 for $85 a share, I wrote a column questioning such a high valuation for a company built on a math equation. Wasn't it inevitable that someone would come along with a better search algorithm? Google closed Monday at $908....

Wireless carriers to launch ad blitz against texting and driving

2013-05-14 00:00:00

The country's largest wireless carriers have joined together for a national advertising campaign to discourage mobile users from texting while driving. AT&T announced that competitors Verizon Wireless, Sprint and T-Mobile and more than 200 other...

Guillermo del Toro praises the cinema as a 'temple of images'

2013-05-16 14:20:00

Director Guillermo del Toro crowed about the enduring value of movie theaters this week, reminding television advertising executives gathered in New York that there is no substitute for the big screen. Speaking to a standing-room only crowd of more than...

2013 TV upfronts: CBS unveils schedule with six new shows

2013-05-15 08:20:00

NEW YORK -- Wrapping up a season in which it will finish first in both viewers and the crucial adults 18-49 demographic that advertisers favor, CBS unveiled a fall television schedule with four new comedies and two dramas. For CBS, the win in adults 18-...

Bob Thacker has been named chief marketing strategist for SHC Direct. He will lead the company's marketing initiatives. Thacker is currently the executive director of Adopt-A-Classroom, a non-profit organization focused on raising funds to provide the necessary supplies to classrooms nationwide.

2012-09-04 13:17:00

A supergraphic billboard along Pico Boulevard is among those at 12 locations that are at the center of a nuisance abatement lawsuit by the city in a long-running struggle to enforce outdoor advertising laws on February 26, 2010 in Los Angeles, California.

2010-03-01 08:31:57

Sterling Cooper Advertising is the early 1960s fictional advertising agency on New York City's Madison Avenue in the show MAD MEN.

2009-05-29 10:50:27